How we make it happen
Technology grounded in science, not assumptions
We believe meaningful insights come from scientific rigor, not black-box predictions.
Every system we design prioritizes accuracy, interpretability, and real-world relevance.
The goal is simple: technology teams can trust to guide high-stakes creative decisions.
MIT Validated
Over 90% accuracy verified by independent MIT benchmarks
Cognitive Science Meets AI
Our platform is grounded in decades of research across cognitive science, behavioral psychology, and neuroscience, combined with modern AI systems. We model how humans actually allocate attention, process information, and form memory—then translate those principles into scalable machine learning.
AI-Powered Eye-Tracking
At the core of MedullaAI is our AI-based eye-tracking technology, trained on real lab-generated eye-tracking data. The models are MIT-validated and achieve over 90% accuracy when benchmarked against traditional lab studies.
From Attention to Actionable Outcomes
Attention is only valuable when it leads to understanding and action. Our technology goes beyond identifying what draws the eye—by analyzing how attention flows, sustains, and contributes to recall and engagement.
Built for Scale, Speed & Trust
MedullaAI is designed to operate at the speed of modern creative workflows while maintaining scientific integrity. Our approach is privacy-safe, simulation-based, and does not rely on real user data.
Trusted by Top Brands
What Our Technology Delivers
Powerful capabilities that transform how you understand and optimize creatives
Attention Heatmaps
Visualize exactly where viewers look first, longest, and most frequently.
Focus Prediction
Identify key attention areas and potential blind spots in your creatives.
Performance Scoring
Get instant scores on clarity, engagement, and visual hierarchy.
A/B Comparison
Compare multiple creative variants side-by-side with precision metrics.
AI Recommendations
Receive actionable suggestions to improve attention and recall.
Detailed Analytics
Deep dive into attention patterns with comprehensive reporting.
