Make Ads that work
Validate, upgrade and create ad creatives that captures attention, and converts.
Attention Map
Visualize where viewers look in the first 3–5 seconds. Instantly identify what grabs attention and what gets ignored
A/B Testing
Compare two creatives side by side and evaluate performance instantly.
Attention Score
See exactly what percentage of attention, goes on what ad element.
Performance Scores
Understand what works for your ad objective before launch.
Emotional Analysis
Understand the real core emotions triggered when viewers see your creatives.
AI Insights
Understand why your creative performs the way it does. Get strategic recommendations based on visuals, messaging, and emotional impact.
Creative Upgrade
Improve your existing creative with AI-driven enhancements that strengthen hierarchy, clarity, and attention flow.
Creative Generation
Generate new creatives built around attention, emotion, and performance principles from the start, using your brand kit.
Trusted by Top Brands
Real-World Impact
See how consumer science insights have shaped major brand decisions.
Tropicana(2009)
In 2009, Tropicana invested $35 million in packaging its orange juice, which turned out to be a failure. They changed their iconic orange with a straw picture into an uninteresting design, and they positioned the logo on the side, where one wouldn't notice it right away. Loyal customers got confused, sales went down 20% in two months, and Tropicana spent over $50 million to revert back to the old design. This example is often used to illustrate how important the aspect of consumer recognition is, in branding.
Key Lesson: Brand Recognition is crucial in Branding!
Dolce & Gabbana
An eye tracking study of a Scarlett Johansson starring Dolce & Gabbana ad found that consumers looked mostly at her face, and mainly bypassed the product being promoted. This illustrates just how much celebrity influence can dominate over the product itself, as well as confirming the brand's strategy of using an actor's image to confer an identity on the fragrance.
Key Lesson: Celebrity influence can dominate over the product itself!
Sunsilk
An eye tracking study on a Sunsilk print ad found that when the model looked directly at the viewer, people mostly ignored the product. But when the ad was redesigned and the model looked at the Sunsilk bottle, viewers followed her gaze and focused on the product. That became proof that minor design changes could make a huge difference in grabbing consumer attention.
Key Lesson: Minor design changes can dramatically increase ad effectiveness!
