AI-Powered
Neural analysis
Eye Tracking
Real-time focus
Analytics
Deep insights
High
Performing Ads
Win Your Consumer's
Subconscious
Decode how the consumer's brain responds to your brand using AI and cognitive science.
Attention Analysis
Attention Score
87/100
+12%
Ad Performance
92%
High impact
Clarity Index
78%
+8%
Attention Map
Campaign Q1 - Creative A
Focus Distribution
Top attention areas
Awareness Score
+15%Above average
Doing research was never the hard part
It's that the subconscious filtered it out before any conscious response was possible.
2x-5x
Behavioral-led optimization lifts conversions
70%+
of digital ads are never seen long enough to work
1/3
of ads receive even 1 second of attention
60%
of trade promotions run at a loss
8s
Average attention span dropped from 12s
49%
Incremental sales is accounted by creative quality
59%
Of CMOs say their budget can't cover their strategy
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
70%+
of digital ads are never seen long enough to work
1/3
of ads receive even 1 second of attention
60%
of trade promotions run at a loss
8s
Average attention span dropped from 12s
49%
Incremental sales is accounted by creative quality
59%
Of CMOs say their budget can't cover their strategy
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
70%+
of digital ads are never seen long enough to work
1/3
of ads receive even 1 second of attention
60%
of trade promotions run at a loss
8s
Average attention span dropped from 12s
49%
Incremental sales is accounted by creative quality
59%
Of CMOs say their budget can't cover their strategy
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
70%+
of digital ads are never seen long enough to work
1/3
of ads receive even 1 second of attention
60%
of trade promotions run at a loss
8s
Average attention span dropped from 12s
49%
Incremental sales is accounted by creative quality
59%
Of CMOs say their budget can't cover their strategy
72%
say packaging design often influences their purchase decisions
8s
Average attention span dropped from 12s
59%
Of CMOs say their budget can't cover their strategy
1/3
of ads receive even 1 second of attention
70%+
of digital ads are never seen long enough to work
60%
of trade promotions run at a loss
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
49%
Incremental sales is accounted by creative quality
8s
Average attention span dropped from 12s
59%
Of CMOs say their budget can't cover their strategy
1/3
of ads receive even 1 second of attention
70%+
of digital ads are never seen long enough to work
60%
of trade promotions run at a loss
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
49%
Incremental sales is accounted by creative quality
8s
Average attention span dropped from 12s
59%
Of CMOs say their budget can't cover their strategy
1/3
of ads receive even 1 second of attention
70%+
of digital ads are never seen long enough to work
60%
of trade promotions run at a loss
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
49%
Incremental sales is accounted by creative quality
8s
Average attention span dropped from 12s
59%
Of CMOs say their budget can't cover their strategy
1/3
of ads receive even 1 second of attention
70%+
of digital ads are never seen long enough to work
60%
of trade promotions run at a loss
72%
say packaging design often influences their purchase decisions
2x-5x
Behavioral-led optimization lifts conversions
49%
Incremental sales is accounted by creative quality
The same intelligence, at a completely different speed
~10 %
Of the cost of a traditional behavioural study
Cost per study
Minutes
Instead of six to twelve weeks in a traditional lab
Turnaround
>90%
Accuracy compared with real lab testing
Where the rigor comes from
Trained on real lab eye-tracking data
Benchmarked against 1.2M+ real campaigns
The unified engine behind consumer intelligence.
From subconscious analysis and cognitive validation to actionable recommendations, everything in one system.
Creative Intelligence
Get performance score, cognitive load and focus scores to understand your ad creative
Packaging Intelligence
Benchmark your packaging against industry and understand performance on shelf and e-commerce.
AI Eye Tracking
Upload your image and get accurate eye tracking prediction to figure out blind spots
Shopper Insights
Process a shopper POV video though an intelligence layer to get eye tracking and insights, without the lab, the rig, or the wait.
AI Insights
Specific, evidence-based recommendations on exactly what to change in your creative and why it matters for consumer response.
80%
Lower costs
100x
More decisions tested.
Decades of Cognitive Science, Powered by AI
Built on decades of cognitive science research, trained on real eye-tracking data and a proprietary dataset of 1.2M+ high-performing ads to map against real outcomes. Validated accuracy to ensure they mirror human attention patterns with unprecedented accuracy.
What practitioners, researchers and growth leaders say
Andrew J
CEO @ Molly's Suds
"What impressed me about MedullaAI was how clearly it connected creative decisions to real human attention. Instead of guessing what would work, we could actually see what people noticed and what they ignored. That changed how confidently we approached our campaigns, and reduced wasted spend significantly."
Martin Wohlfart
Managing Director @ Toluna
"The industry is shifting from retrospective measurement to predictive decision support. Solutions like MedullaAI reflect where consumer intelligence is headed, earlier in the process and closer to creative execution."
Michel Wedel
Pepsico Chaired Professor of Consumer Science @ University of Maryland
"MedullaAI's approach aligns with established research on attention and memory while addressing the scale limitations of traditional lab methods. This combination is essential if cognitive science is to inform real-world marketing practice."
Hastee Gosaliya
Consumer Insights @ PepsiCo
"What stands out is the attempt to operationalise attention research for everyday creative decisions. Making these frameworks usable outside controlled research environments is an important step for insights teams."
Gabriel Marcial
CMO @ Oats Overnight
"At scale, creative consistency matters more than individual wins. MedullaAI helped us evaluate whether our brand cues were actually registering across formats and touchpoints. That perspective is hard to get from standard performance dashboards."
Naman Khetawat
Agency Owner @ Balistro
"We used MedullaAI to improve creative performance. It showed us which parts of an ad were doing the work and which parts were being skipped. That made optimisation straightforward and we saw a genuine improvement."
Parv Miglani
Growth Manager @ Atlys
"For growth teams, the value is speed. MedullaAI gives early signal on what to push forward and what to drop, without waiting for post-launch data. That shortens learning cycles significantly."
