See what actually happens between the aisle and the cart.
A quantified shopper study back in 7 business days
Capture Fast, Analyze Faster.
A shopper wears an ordinary pair of POV smart glasses, and shops the way they normally would. No calibration rig, no research-grade hardware, no lab. That footage goes through the engine.
Traditional shopper eye-tracking
Shopper Insights
Built around your Business question
Shelf & Planogram Findability
Can shoppers find you before they find a competitor, at the distance and angle a real shelf actually presents?
POP & Display ROI
Whether an endcap or secondary display earns a second look. Trade-spend evidence for the next retailer conversation.
Promo & Price-Tag Noticing
Whether a shopper saw the deal before they picked the item up.
Path-to-Purchase Journey Study
The full sequence from entry to checkout: where attention goes, where it drops, where the trip almost ends.
Category Decision Decoding
Whether shoppers in your category decide brand-first, price-first, or format-first, and where that happens on the shelf.
Packaging Findability in the Wild
How a pack performs on an actual shelf inside a real store. The field companion to a packaging study.
Insights on a study
- 1Eye tracking simulation over the footage
- 2Key moment identification
- 3Visibility, findability & cognitive-load scores
- 4Understanding of complete journey
- 5Cumulative understandings from the study
Understand product usage in natural environment
A reformulation, new instructions, a redesigned cap, tested on people who already have the product at home. Structured and comparative, tied to a launch decision.
Understanding how a category gets used
How an occasion or a routine actually plays out in someone's home, before there's one specific product to test. Usage-occasion studies, pantry and fridge visibility, the everyday behaviour around a category.
