Privacy Policy

Effective starting: August 01, 2025
MedullaAI (“we,” “us,” or “our”) is committed to protecting your privacy and securing your data. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it when you visit or use our website and services.

  1. Information We Collect

    • Account Information: Name, email address, organisation name.
    • Usage Data: Device and browser details, IP address, session durations, features used.
    • Upload Data: Creatives/Images which will be uploaded to the platform by the user.
    • Payment Details: Credit card information, billing address (via our secure payment processor).
    • Cookies and Tracking: Unique identifiers to remember preferences and personalise your experience.

  2. How We Use Your Data

    • To create and manage your account and provide the eye-tracking and attention-prediction tools.
    • To improve and personalise our services, run analytics, and conduct product research.
    • To send you transactional emails, updates, and marketing communications.
    • To detect and prevent fraud, abuse, and security incidents.

  3. Cookies and Similar Technologies

    4. We use cookies and web beacons to:
    • Remember your login and preferences.
    • Analyse site usage and product interactions.
    • Serve targeted ads on social media and across partner sites.
    You can disable most cookies in your browser settings, but this may limit certain features.

  4. Data Security and Server Maintenance

    5. We follow industry best practices, including:
    • Encryption of data in transit (TLS) and at rest.
    • Regular vulnerability assessments and penetration tests.
    • Role-based access controls and audit logging.
    • 24/7 monitoring and automated intrusion detection.

  5. International Data Transfers

    6. Your data may be stored and processed in servers located in India and/or Overseas. We ensure adequate safeguards—such as Standard Contractual Clauses—to protect your information under applicable laws.

  6. Children's Privacy

    7. We do not knowingly collect information from anyone under 13. If we learn we have inadvertently received data from a child under 13, we will delete it immediately.

  7. Data Retention

    8. We retain personal data only as long as necessary for the purposes outlined here or as required by law. Financial and billing records are kept for up to 30 years to comply with regulatory obligations.

  8. Updates to This Policy

    9. We may update this Privacy Policy at any time. We will notify you before any material changes take effect. Your continued use of our services after that date constitutes acceptance of the updated terms.

  9. Your Rights

    10. Depending on your jurisdiction, you may have rights to access, correct, or delete your personal data, or to restrict or object to certain processing. To exercise any rights, contact us at support@medullabs.com.